moving the goalposts

So, having originally created the Obesity Epidemic by redefining 'obese', apparently some 'researchers' now think they haven't gone far enough and want to redefine it AGAIN so that they can now claim EVERYONE is obese.

Who wants to bet that there's funding lobbying going on here?

The authors said "we may be much further behind than we thought" in tackling obesity.

That sounds like "Lots more money given to us plz!" to me. Maybe I'm just BITTER AND CYNICAL.